Whatever You Think, Think The Opposite

Paul Arden was a former executive creative director at Saatchi & Saatchi, and a legend of British advertising. He had a unique way of thinking outside the box and then communicating in both an interesting and activating manner – using both words and visual images. Two powerful books that I have enjoyed reading are: – […]

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Turning The Impossible Into The Possible

Mission Impossible: Turning the Impossible into Possible When the Wright brothers pronounced that they would be the first humans to fly, many people said that humans could and would never fly.”This time, they carried the glider almost to the top of Big Kill Devil Hill. ‘Ready?’ asked Orville. ‘Ready,’ replied Wilbur from his prone position. […]

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Tread Your Own Path

Treading Your Own Path Take a path less travelled by others and tread your own. Oh you may have to break open virgin territory that requires the use of a machete or a front-end loader, but that is the way of the pioneer. That is the trek of the adventurer. They don’t want to take […]

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